EURASIAN DIALOGUE

Identity · 2023
From the team’s portfolio · Marina Tamrazova

A geography
of opportunity.

Identity and brand guidelines for Eurasian Dialogue, a non-profit that has connected business, government, culture and public figures across the Eurasian continent since 2018.

Brand guidelines cover with the Eurasian Dialogue logo on a dark blue background
Brand book cover, 2023.

A compass,
not a globe.

The mark is a globe with arrow rays spreading in every direction like the points of a compass. Beside it sit a wide wordmark and the line A Geography of Opportunity.

The core colours are dark blue and silver. The graphic motif is arrows pointing up at 45°, standing for many projects and movement towards results.

Client
Eurasian Dialogue non-profit
Scope
Logo, identity, brand book
Year
2023
Design
Marina Tamrazova

The mark
and its rules.

The brand book covers the logo, clear space, approved and monochrome versions, and the ways the mark must not be used.

Logo and brand mark slide: the logo, clear space and the compass mark diagram
Logo usage slide: colour, monochrome and incorrect versions
Colour palette slide: dark blue, silver and a gradient
Graphic motif slide: the arrow pattern on blue and on white
Typefaces slide: primary and secondary fonts

Office, letterhead
and a bus.

Applications: a meeting room, devices and merchandise, letterhead, a bank card and a branded coach.

Meeting room with blue chairs and the Eurasian Dialogue logo on the wall
Office interior.
A monitor showing the logo and a branded USB drive
Devices and merchandise.
Letterhead and a dark blue bank card
Letterhead and card.
Dark blue coach with the Eurasian Dialogue logo
Branded transport.

More work
from the team.

Brand book slides are shown in part; facts about the organisation come from the brand book. The logo and name belong to the organisation.

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