A wardrobe with character.
A multibrand concept store where clothing and accessories come together as a complete look. Atmospheric photography sets the mood, while a restrained interface keeps the focus on the pieces.
The look first.
Then the details.
The home page opens with a fashion story rather than a list of products. Large photographs lead to dresses, jackets, skirts and trousers; knitwear and accessories continue the edit below.
White space, fine typography and a deep burgundy accent tie the photography to the catalogue. Pieces can be seen as part of a look and on their own, on the product page.
Many pieces.
A clear choice.
The catalogue shows a large grid of photos with names and prices. Size and colour filters, sorting and favourites take people from browsing a collection to a specific piece.
The piece up close.
On any screen.
Photos, size and colour selection, description, composition and care are gathered on one page. Cart and favourites sit next to the selection. On a phone the photo comes first, with details and actions below it.
Give them
the choice.
The gift certificate has its own block on the home page. Its burgundy packaging matches the rest of the store and gives people another reason to explore the collection.
