LILIT RASHOIAN
goharofficial.com — opens in a new tabFashion, form
and a name as the mark.
Lilit Rashoian is an art director, stylist and the founder of GOHAR and hairmates. We designed her identity and media kit, a document for brands, magazines and advertisers.
The name
is the mark.
The identity rests on her name. It is set in tall, thin, high-contrast capitals and works as a logo on the cover, across spreads and in section titles.
Everything else stays quiet: a light background, dark brown type, a small sans for body copy and plenty of space. Lilit’s photographs lead, filling half a slide or the whole frame.
- Format
- Media kit, 16 slides
- Scope
- Identity, media kit layout
- Language
- English
Who she is,
in one spread.
The about slide brings together two portraits, a short biography and a line on her roles: founder of two brands, art director and stylist. The text runs in a narrow column, and the photographs take most of the frame.
Two brands,
each with its own character.
GOHAR and hairmates each get their own slide. The jewellery brand GOHAR is set in widely spaced thin capitals next to a close-up of a piece. hairmates keeps its own bold logo, while the background and grid stay shared across the kit.
Services
in the same voice.
The personal styling section follows the same rules: a title in thin capitals, a short text and one large photograph.
