CIDER & POIRÉ

Labels · 2024
From the team’s portfolio · Marina Tamrazova

An orchard
inside the letters.

Labels for cider and poiré. The name is set in bold letters, and inside them is a landscape: a field, an orchard, baskets of apples and pears.

A bottle of cider with a watercolour le cidre label and an empty glass
The bottle with the le cidre label.

A landscape
inside the word.

The word leads the label. The letters work as windows onto a field, trees, a dog in the grass and the harvest.

Around them runs a fine grey pattern of leaves and fruit, with a golden drop mark above. Strength and volume are handwritten in the lower corners.

Scope
Labels, bottle renders
Drinks
Cider, poiré
Year
2024
Design
Marina Tamrazova

Two labels,
one system.

Poiré and cider differ in the word and the scene inside the letters. The background, mark and captions are shared, so the bottles read as one range.

Poiré label: letters filled with a landscape, pears in baskets and a golden drop mark
Poiré.
Cider label: letters filled with an orchard and apples on a light botanical background
Cider.

On the bottle.

Renders on dark glass: the new cider label and the le cidre version with watercolour birds and flowers.

A bottle with the new cider label on a light grey background
The new label.
A bottle with the le cidre label and a glass
The le cidre version.

More work
from the team.

Bottle images are renders. Labels are shown from the print files.

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